ZacFields
05-15-2007, 06:38 PM
The Cedar Rapids Gas E-mail
If you heard of the "Buy No Gas on May 15th" email and have not noticed quite the effect you would have expected from it, you're not alone! The "Buy No Gas" email was completely ineffective and the reason can be explained through simple logic:
The demand for gas is fairly unique. It's an item where the demand can only be decreased with a change in habit. If you think of it this way, lets say today (May 15th) your gas tank was running pretty low while you were on your way to work, so after seeing all the signs about how you shouldn't buy gas today, you decided to pass by the gas station and just let your tank run lower.
Well at this point, tomorrow you're going to buy gas. And since you waited an extra day to buy gas, you're just going to buy an extra day's worth of gas, right? You drove just as much on the 15th as you do any other day, so even though you weren't buying any gas, that doesn't mean you weren't still using it.
So on May 15th, a certain percentage of the United States allowed there to be a slight surplus in gas for the day, but after May 15th when people start buying gas again, they have unknowingly suckled all of that surplus away by simply buying an extra day's worth of gas on a different day.
[hr]
Our Solution
Let's send out an email that has a real plan that will actually decrease gas consumption. I propose we set a single day per week that we urge motorists to replace their car-trips with a bike ride or perhaps a walk, because once again, postponing gas consumption is not an effective way to curb demand. Demand for gas will only be decreased with a change in American habit.
The Details
Let's plan on using Tuesdays. I have chosen this day because as far as I know, it has no religious affiliations, and being that it is at the beginning of the week it is a day where gas consumption is very high. If anyone can do some research to decide a better day, I would be open to ideas. I would like to not use Friday or Saturday as those are national "get outside" days and I don't think this will be as successful if we use one of those days.
[/*:m:0b914]
I would like our email to include hard facts about how this plan will work if everyone comes together. Since gas is such a universal need, we need the cooperation of a very high percentage of people. I want to use statistics showing if demand for gas was reduced by X%, here is how much money that the big oil companies would lose every week.
[/*:m:0b914]
I also suggest we provide alternative ways people can help if not using a vehicle is not an option for them, such as devoting yourself to only using your most gas efficient vehicle on that day. Or perhaps car-pooling to work on Tuesdays with some coworkers.
[/*:m:0b914]
The email will be started via the "Mass Email" function of this forum software. We'll send out the email to all the members of this website, and include within the email a suggestion to forward the email to friends/family.
[/*:m:0b914]
The email needs to be short and quick. Nobody will read an email that is pages long. For this reason, I suggest we put the basics on the email, and include a couple links for more information. I am willing to host more information on this server for the use of this email.
[/*:m:0b914]
Conclusion/What to do now?
I'm going to get started on the email now. But anyone who has ideas should submit them to me in this topic. Please do not be negative, as negative comments will have to be deleted in favor of the progress of this project. I am putting some pieces together to get some more attention for this idea because as I previously stated, we need cooperation on a large-scale level before this can take off.
Please feel free to respond with ideas, and as I said I am putting some things in motion to get some more eyes and ears for this project. I will continue to update this first post's "The Details" section with more specific details as we iron them out. I want to do this the right way!
Zac
If you heard of the "Buy No Gas on May 15th" email and have not noticed quite the effect you would have expected from it, you're not alone! The "Buy No Gas" email was completely ineffective and the reason can be explained through simple logic:
The demand for gas is fairly unique. It's an item where the demand can only be decreased with a change in habit. If you think of it this way, lets say today (May 15th) your gas tank was running pretty low while you were on your way to work, so after seeing all the signs about how you shouldn't buy gas today, you decided to pass by the gas station and just let your tank run lower.
Well at this point, tomorrow you're going to buy gas. And since you waited an extra day to buy gas, you're just going to buy an extra day's worth of gas, right? You drove just as much on the 15th as you do any other day, so even though you weren't buying any gas, that doesn't mean you weren't still using it.
So on May 15th, a certain percentage of the United States allowed there to be a slight surplus in gas for the day, but after May 15th when people start buying gas again, they have unknowingly suckled all of that surplus away by simply buying an extra day's worth of gas on a different day.
[hr]
Our Solution
Let's send out an email that has a real plan that will actually decrease gas consumption. I propose we set a single day per week that we urge motorists to replace their car-trips with a bike ride or perhaps a walk, because once again, postponing gas consumption is not an effective way to curb demand. Demand for gas will only be decreased with a change in American habit.
The Details
Let's plan on using Tuesdays. I have chosen this day because as far as I know, it has no religious affiliations, and being that it is at the beginning of the week it is a day where gas consumption is very high. If anyone can do some research to decide a better day, I would be open to ideas. I would like to not use Friday or Saturday as those are national "get outside" days and I don't think this will be as successful if we use one of those days.
[/*:m:0b914]
I would like our email to include hard facts about how this plan will work if everyone comes together. Since gas is such a universal need, we need the cooperation of a very high percentage of people. I want to use statistics showing if demand for gas was reduced by X%, here is how much money that the big oil companies would lose every week.
[/*:m:0b914]
I also suggest we provide alternative ways people can help if not using a vehicle is not an option for them, such as devoting yourself to only using your most gas efficient vehicle on that day. Or perhaps car-pooling to work on Tuesdays with some coworkers.
[/*:m:0b914]
The email will be started via the "Mass Email" function of this forum software. We'll send out the email to all the members of this website, and include within the email a suggestion to forward the email to friends/family.
[/*:m:0b914]
The email needs to be short and quick. Nobody will read an email that is pages long. For this reason, I suggest we put the basics on the email, and include a couple links for more information. I am willing to host more information on this server for the use of this email.
[/*:m:0b914]
Conclusion/What to do now?
I'm going to get started on the email now. But anyone who has ideas should submit them to me in this topic. Please do not be negative, as negative comments will have to be deleted in favor of the progress of this project. I am putting some pieces together to get some more attention for this idea because as I previously stated, we need cooperation on a large-scale level before this can take off.
Please feel free to respond with ideas, and as I said I am putting some things in motion to get some more eyes and ears for this project. I will continue to update this first post's "The Details" section with more specific details as we iron them out. I want to do this the right way!
Zac